Vibrant mixed-use urban corridor
H2H Planning

CityFormShaping Predictable Growth

A capital unlock mechanism embedded in municipal code. CityForm replaces discretionary friction with predictable, by-right growth frameworks — converting regulatory uncertainty into deployable land value before it becomes lost revenue.

Built for municipalities ready to act — not for cities still studying the problem.

Form-Based Code DraftingFiscal Impact ModelingInfrastructure SequencingTIRZ & PID StructuringCouncil Adoption Support
The Friction Problem

Every friction point hidden in your code
becomes lost revenue in the field.

Most municipal zoning codes were written for a different era. They create friction at every step — slowing investment, suppressing land value, and forcing developers to look elsewhere. We remove it at the planning layer.

70%of developers bypass cities with unpredictable approvals

Discretionary Zoning Kills Deal Flow

Case-by-case approvals create political risk that capital cannot underwrite. Every discretionary hearing is a coin flip that sophisticated investors refuse to take.

12–24 moaverage approval timeline in legacy-code cities

Entitlement Delays Bleed Capital

Every month of delay adds carrying costs and kills deal velocity. Developers move to cities with clearer, faster paths to permits.

$300Kvalue per acre in strip corridors vs. $4.5M in FBC districts

Revenue Leakage Is Compounding

Aging corridors produce a fraction of their fiscal potential. Property values stagnate while neighboring cities capture the growth your community needs.

$0 ROIon roads rebuilt without coordinated land use

Infrastructure Without Strategy

Streets are reconstructed without aligning land use. Millions spent on infrastructure that serves yesterday's development pattern — a permanent missed opportunity.

Every yearneighboring cities widen the gap

Competitive Position Is Eroding

While your corridors stagnate, adjacent municipalities with form-based codes are attracting the mixed-use investment, retail tenants, and tax base that should be yours.

Planning professionals reviewing corridor regulating plans

The core insight: Capital does not flow to cities with the best marketing. It flows to cities with the lowest entitlement friction.

"Form-based codes have generated 3-5x higher tax revenue per acre than conventional zoning in every Texas municipality that has adopted them."

— Based on fiscal analyses from Southlake, Richardson, and Roanoke, TX

The Capital Unlock

We do not rebrand corridors.
We reconstruct the code that governs them.

CityForm is a municipal development code platform that replaces discretionary friction with predictable, by-right growth frameworks. Through form-based overlays, coordinated infrastructure sequencing, and capital-aligned entitlement structuring, we convert regulatory uncertainty into deployable land value.

Form-Based Overlays

Replace discretionary review with clear, illustrated standards that tell developers exactly what they can build — and tell the city exactly what it will get.

Infrastructure Sequencing

Coordinate street reconstruction with land use so every public dollar spent on infrastructure amplifies private investment instead of preceding it into a vacuum.

Capital-Aligned Entitlement

Structure TIRZ, PID, and Chapter 380 tools so public finance instruments activate automatically when development meets adopted standards.

Fiscal Impact Modeling

Quantify the tax revenue, property value, and sales tax impact of each corridor scenario so council votes on evidence, not speculation.

The CityForm Process

A proven sequence.
Not a study on a shelf.

Every CityForm engagement follows a disciplined four-step process designed to move from analysis to adopted code in under 12 months. Each step builds on the last, creating momentum that carries through to construction.

01

Corridor DNA Analysis

Understand Before You Act

We study your corridor's unique conditions — existing land use, parcel economics, infrastructure capacity, traffic patterns, and market demand. No assumptions. No templates. Just the facts that drive the right code.

Deliverable: Corridor Assessment Report with parcel-level fiscal baseline

Key participants: City staff, economic development directors

Timeline30–60 Days
02

Collaborative Design Charrette

Build Consensus, Not Conflict

Property owners, residents, and stakeholders work alongside our team in an intensive design workshop. We build the vision together — so adoption is a formality, not a fight.

Deliverable: Illustrated Preferred Plan with block-level form standards

Key participants: Property owners, residents, council members

Timeline1–2 Weeks
03

Regulating Plan & Form-Based Code

Lock In Predictability

We draft a clear, illustrated regulating plan and form-based code that replaces discretionary review with by-right entitlement. Developers know exactly what they can build. The city knows exactly what it will get.

Deliverable: Adoption-ready FBC with regulating plan, street standards, and building form tables

Key participants: Planning commission, city attorney, council

Timeline90–120 Days
04

Adoption & Capital Activation

From Code to Construction

We guide the code through public hearings and council adoption, then help structure the financial tools — TIRZ, PIDs, Chapter 380 agreements — that turn the new code into active construction.

Deliverable: Adopted ordinance, TIRZ/PID formation documents, developer outreach package

Key participants: Council, finance director, prospective developers

Timeline6–12 Months

Analysis to adopted code in under 12 months.

Most municipalities see first development applications within 18 months of engagement start.

Start the Process
The Transformation

From friction to flow.

CityForm does not rebrand corridors. It reconstructs the regulatory and physical framework that determines whether private capital invests or passes.

Corridor transformation: from aging strip mall to vibrant mixed-use district
Before CityFormAging strip corridors, stagnant tax base, capital flight
After CityFormWalkable mixed-use, growing tax revenue, private investment
3–5x
Tax revenue per acre increase
60%
Reduction in entitlement timeline
$0
Cost to city general fund
<12 mo
Analysis to adopted code

Is CityForm right for your municipality?

CityForm is built for you if:

Your city has aging corridors with stagnant or declining assessed values
You have upcoming infrastructure projects that could catalyze private investment
Council is open to adopting form-based code as an overlay or replacement
You want to attract mixed-use development without raising tax rates
You need a framework that survives political turnover

CityForm may not be the right fit if:

You are looking for a comprehensive plan update without code changes
Council is not prepared to adopt new regulatory standards
You need a branding or marketing campaign, not a code overhaul

Not sure? Schedule a brief call and we will tell you honestly whether CityForm fits your situation.

Service Capabilities

What we deliver.

Every CityForm engagement is tailored to your municipality's unique conditions. We do not sell generic plans — we build specific, deployable frameworks calibrated to your corridors, your market, and your fiscal goals.

Corridor DNA Analysis

Know exactly what your corridors can support — and what they cannot

Comprehensive assessment of existing conditions, parcel economics, infrastructure capacity, and market demand for each corridor or district.

For: City managers, economic development directors

Deliverable: Corridor Assessment Report

Design Charrettes

Build consensus before the public hearing, not during it

Intensive, collaborative workshops with property owners, residents, and stakeholders that produce actionable design frameworks with broad buy-in.

For: Elected officials, property owners, residents

Deliverable: Illustrated Preferred Plan

Regulating Plans

Give developers certainty at the parcel level

Illustrated, parcel-level plans that define building form, street character, and public space standards for each block and frontage type.

For: Planning staff, development community

Deliverable: Block-level Regulating Plan

Form-Based Code Drafting

Replace discretionary review with by-right entitlement

Complete, adoption-ready form-based codes that eliminate case-by-case approvals and give the market clear, predictable development standards.

For: City attorney, planning commission, council

Deliverable: Adoption-ready FBC Ordinance

Fiscal Impact Analysis

Prove the revenue case before the vote

Rigorous modeling of tax revenue potential, infrastructure costs, and return on public investment to build the financial case for action.

For: Finance directors, council members

Deliverable: Fiscal Impact Report with 10-year projections

Public Finance Structuring

Activate capital without raising tax rates

TIRZ formation, PID structuring, Chapter 380/381 agreements, and other tools that align public investment with private capital deployment.

For: City manager, bond counsel, developers

Deliverable: TIRZ/PID Formation Package

Start the Conversation

Ready to unlock your
city's potential?

Every CityForm engagement begins with a confidential conversation about your municipality's unique challenges and opportunities. No obligation. No generic pitch. Just a clear-eyed assessment of whether CityForm is the right fit for your corridors.

What to Expect

A 30-minute discovery call to understand your corridors and goals
A preliminary corridor assessment based on publicly available data
A tailored scope and timeline proposal — no boilerplate
All conversations are confidential. We do not share municipal data with third parties.
Planning professionals presenting to municipal leadership

Schedule a Planning Brief

A focused 30-minute call with our principal to assess your corridors and determine if CityForm is the right framework for your municipality's growth objectives.

Schedule Your Call

Prefer email?

[email protected]

H2H Planning has structured form-based code frameworks for municipalities across Texas, unlocking hundreds of millions in projected development value.